Recently, Corona announced that it will launch Corona Sunbrew 0.0% globally.
In Canada, Corona Sunbrew 0.0% contains 30% of the daily value of vitamin D per 330ml and will be available in stores nationwide in January 2022.
Felipe Ambra, global vice president of Corona, said: “As a brand born on the beach, Corona incorporates the outdoors in everything we do because we believe that the outdoors is the best place for people to disconnect and relax. Place. Enjoying the sun is one of the things people love to do when they’re outdoors, and the Corona brand is constantly innovating to remind people not to forget that feeling. Now, we’re delighted to introduce the world’s first vitamin D-containing formula for consumers. Corona Sunbrew 0.0% alcohol-free beer reinforces our desire to help people reconnect with nature at all times.”
According to the International Wine & Spirits Data Analysis Company (IWSR), the total global no/low alcohol category is forecast to grow by 31% by 2024. Corona Sunbrew 0.0% offers a unique new option for consumers looking for a non-alcoholic beer.
The brewing method of Corona Sunbrew 0.0% is to first extract the alcohol, and then fully mix the non-alcoholic beer with vitamin D and natural flavors to achieve the final formula ratio.
Brad Weaver, global vice president of innovation and R&D at Anheuser-Busch InBev, said: “After numerous rigorous trials, Corona Sunbrew 0.0% proudly demonstrates our combined ability as a brand to find solutions, close gaps and pursue growth opportunities. Thanks to vitamin D Sensitive to oxygen and light, and not easily soluble in water, this trial journey was full of bumps and tribulations. However, thanks to our continued investment in innovation and R&D, our team was able to create the only Alcohol-free beer with vitamin D gives us a unique opportunity in the market.”
It is understood that Corona Sunbrew 0.0% will be available to consumers in several different phases. The global brand will first launch Corona Sunbrew 0.0% in Canada. Later this year, Corona will expand its alcohol-free offering in the UK, followed by key markets in the rest of Europe, South America and Asia.
Post time: Feb-21-2022