Low-alcohol wine, which is not good enough to drink, has gradually become the most popular option for young consumers in recent years.
According to CBNData’s “2020 Young People’s Alcohol Consumption Insight Report”, low-alcohol wines based on fruit wine/prepared wine are the most popular among young people, especially women. The data shows that 66.9% of women prefer low-alcohol alcohol.
Low-alcohol wine, which is more and more popular among young people, also has extraordinary gold-absorbing ability.
In the first half of this year, the cutting-edge sparkling wine brand “greater than or equal to nine” completed the A round of financing led by the well-known investment institution Dazheng Capital, with a financing amount of 100 million yuan; A-share “snacks first share” Shanghai Laiyifen……
Beer companies represented by Budweiser (Anheuser-Busch InBev invested in the low-alcohol liquor brand “Lanzhou”) have also begun to set their sights on the low-alcohol liquor track to create an incremental market beyond the basic beer market. The low-alcohol track has become an arena for multi-market competition.
As the growth rate of the beer industry slows down, the concentration of leading companies is getting higher and higher, and the market differentiation trend is obvious. Leading companies are bound to accelerate their efforts to seek market expansion opportunities. The low-alcohol wine market is oriented to young consumers, with good growth expectations, large imagination space, and relatively low thresholds for products and brands, which can easily lead to follow-up investment.
Can low-alcohol alcohol replace beer?
From the perspective of the global market, low-alcohol liquor is still a niche category, and its market share is always lower than that of traditional categories such as spirits and beer. However, the growth of low-alcohol liquor is stable, and the price per liter is higher than that of beer.
Some people in the industry pointed out that low-alcohol wine, as an increment or replacement of beer products, has the same drinking scene and similar alcohol content as beer, and has a fresher taste, richer taste, and easier entry. health needs.
In the new consumption era of great health, the consumer market has also undergone earth-shaking changes. Consumers’ consumption tendency has begun to change to a healthy direction. The trend of healthier drinking is an important reason why more and more consumers choose low-alcohol alcohol.
And with the increase of beer giants, we have reason to believe that the low-alcohol track will become increasingly popular. Future leading beer companies will definitely enter this track.
But for now, the relationship between low-alcohol alcohol and beer is gradually replacing, and it is still necessary to completely replace it. A long way to go.
We have the ability to provide filling bottles of various wines. If you need any wine bottles, please contact us at any time, and we will provide you with services in time.
Post time: Sep-28-2022