In the third quarter, the domestic beer market showed an accelerated recovery trend.
On the morning of October 27, Budweiser Asia Pacific announced its third-quarter results. Although the impact of the epidemic has not yet ended, both sales and revenue in the Chinese market have improved in the third quarter, while Tsingtao Brewery, Pearl River Beer and other domestic beer companies that have previously announced results have The recovery in sales in the third quarter was even more pronounced
Sales of beer companies pick up in the third quarter
According to the financial report, Budweiser Asia Pacific achieved revenue of US$5.31 billion from January to September 2022, a year-on-year increase of 4.3%, net profit of US$930 million, an increase of 8.7% year-on-year, and a single-quarter sales growth of 6.3% in the third quarter. related to the low base in the same period. The performance of the Chinese market lagged behind the Korean and Indian markets. In the first nine months, the sales volume and revenue of the Chinese market fell by 2.2% and 1.5%, respectively, and the revenue per hectoliter increased by 0.7%. Budweiser explained that the main reason is that this round of epidemic has affected major business areas such as Northeast China, North China and Northwest China, and affected the sales of local nightclubs and restaurants.
In the first half of the year, the sales volume and revenue of Budweiser Asia Pacific China market fell by 5.5% and 3.2% respectively. In particular, the single-quarter sales volume and revenue of the Chinese market in the second quarter fell by 6.5% and 4.9% respectively. However, as the impact of the epidemic subsided, the Chinese market is recovering in the third quarter, with single-quarter sales increasing by 3.7% year-on-year, while revenue increased by 1.6%.
In the same period, the sales recovery of domestic beer companies was even more obvious.
On the evening of October 26, Tsingtao Brewery also announced its third quarterly report. From January to September, Tsingtao Brewery achieved revenue of 29.11 billion yuan, an increase of 8.7% year-on-year, and a net profit of 4.27 billion yuan, an increase of 18.2% year-on-year. In the third quarter, Tsingtao Brewery’s revenue was 9.84 billion yuan. , an increase of 16% year-on-year, and a net profit of 1.41 billion yuan, an increase of 18.4% year-on-year. The sales volume of Tsingtao Brewery in the first three quarters increased by 2.8% year-on-year. The sales volume of the main brand Tsingtao Beer reached 3.953 million kiloliters, a year-on-year increase of 4.5%; the sales volume of mid-to-high-end and above products was 2.498 million kiloliters, an increase of 8.2% year-on-year, and 6.6% compared with the first half of the year. There is further growth.
Tsingtao Brewery responded that in the first three quarters, it overcame the impact of the epidemic on some domestic catering, nightclubs and other markets, and adopted innovative marketing models, such as the layout of the “Tsingtao Beer Festival” and the bistro “TSINGTAO 1903 Tsingtao Beer Bar”. Tsingtao Brewery has more than 200 taverns, and is actively exploring domestic and foreign markets by accelerating its capture of consumption scenarios. At the same time, it promotes performance growth through product structure upgrades and cost reductions and efficiency enhancements.
From January to September, Zhujiang Beer achieved revenue of 4.11 billion yuan, a year-on-year increase of 10.6%, and net profit of 570 million yuan, a year-on-year decrease of 4.1%. In the third quarter, Zhujiang Beer’s revenue increased by 11.9%, but net profit fell by 9.6% , but the sales of high-end products in the first nine months increased by 16.4% year-on-year. Huiquan Beer’s third-quarter results announcement showed that in the first nine months, it achieved operating income of 550 million yuan, a year-on-year increase of 5.2%; net profit was 49.027 million yuan, a year-on-year increase of 20.8%. Among them, revenue and net profit in the third quarter increased by 14.4% and 13.7% year-on-year.
In the first half of this year, due to the impact of the epidemic, the performance of major beer companies such as China Resources Beer, Tsingtao Beer, and Budweiser Asia Pacific were affected to varying degrees. Said that the market is showing a V-shaped trend and is not expected to have a fundamental impact on the beer market. According to statistics from the National Bureau of Statistics, China’s beer production in July and August 2022 will increase by 10.8% and 12% year-on-year, and the recovery is obvious.
What is the impact of external factors on the market?
Tsingtao Brewery responded that in the first three quarters, it overcame the impact of the epidemic on some domestic catering, nightclubs and other markets, and adopted innovative marketing models, such as the layout of the “Tsingtao Beer Festival” and the bistro “TSINGTAO 1903 Tsingtao Beer Bar”. Tsingtao Brewery has more than 200 taverns, and is actively exploring domestic and foreign markets by accelerating its capture of consumption scenarios. At the same time, it promotes performance growth through product structure upgrades and cost reductions and efficiency enhancements.
From January to September, Zhujiang Beer achieved revenue of 4.11 billion yuan, a year-on-year increase of 10.6%, and net profit of 570 million yuan, a year-on-year decrease of 4.1%. In the third quarter, Zhujiang Beer’s revenue increased by 11.9%, but net profit fell by 9.6% , but the sales of high-end products in the first nine months increased by 16.4% year-on-year. Huiquan Beer’s third-quarter results announcement showed that in the first nine months, it achieved operating income of 550 million yuan, a year-on-year increase of 5.2%; net profit was 49.027 million yuan, a year-on-year increase of 20.8%. Among them, revenue and net profit in the third quarter increased by 14.4% and 13.7% year-on-year.
In the first half of this year, due to the impact of the epidemic, the performance of major beer companies such as China Resources Beer, Tsingtao Beer, and Budweiser Asia Pacific were affected to varying degrees. Said that the market is showing a V-shaped trend and is not expected to have a fundamental impact on the beer market. According to statistics from the National Bureau of Statistics, China’s beer production in July and August 2022 will increase by 10.8% and 12% year-on-year, and the recovery is obvious.
What is the impact of external factors on the market?
Post time: Nov-01-2022